Discover trendy kids' fashion at name it – in the Mall of Switzerland

At name it, little trendsetters find big style! The Scandinavian brand offers cheerful, comfortable, and stylish clothing for children – from newborns to teenagers. Whether you're looking for casual everyday outfits, practical outdoor wear, or something special for a big occasion, name it combines quality, sustainability, and playful design.

Visit us on the ground floor of the Mall of Switzerland and explore fashion kids love – and parents trust.

name it – clothing with personality, for kids with character.