About name it

Discover trendy children’s fashion at name it – in the Mall of Switzerland

At name it, little trendsetters find great fashion! The Scandinavian brand stands for cheerful, comfortable, and stylish children’s fashion – from newborns to teenagers. Whether it’s casual everyday looks, functional outdoor wear, or festive outfits: name it impresses with high quality, sustainable materials, and loving details.

Visit us on the first floor of the Mall of Switzerland and discover fashion that kids love – and parents trust.

name it – Clothing with personality, for kids with character.